Kenwood’s proposal would be to design a new breakfast range that builds upon the success of the KMix range.

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The design “Should act as a ‘canvas’ to express the latest trends in colour, material & finishes”.

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The market aimed at would the expressive range, one of three segments Kenwood target. 

 

The outcome; a naturally flowing formed kettle and toaster reflecting the expressive user with the aim to bring the essence of the environment back into the home. With a study finding that 40% of city settlers don’t interact with the environment and the natural outdoors daily and are decorating their homes with the motive of surrounding themselves with more natural and organic shapes and colours in order to reconnect with their spiritual self, ensuring a healthier mind.